Ministry has been more hectic, chaotic, and wildly unpredictable than ever before as we emerge from COVID and still deal with its lingering ramifications over two years later.
Are you managing your church's digital and social media platforms on a regular basis? Whether you're the pastor, a lay leader, volunteer, or the full-time Communications Director, you've probably realized by now that simply posting once a day to Facebook, Instagram, and Twitter isn't enough. After you take the time to write/proof/copy-edit your content, design your graphics, edit your audio/video content, define your target audience, develop your communications strategy, and implement your objectives, there's still a critical piece to the puzzle: Digital & Social Media Engagement.
Most churches didn't have a problem with this during the peak of the pandemic. People were responding to texts, social media comments and messages, e-mails, website contact forms, and even video call platforms like FaceTime and Zoom. And it made sense. These people were scared, uncertain, and many were desperately searching for some feeling of stability, some sense of community, and a silver lining in the midst of an otherwise bleak and frightening situation.
Now we're slowly returning to a sense of normalcy — or at least a new normalcy — and with it has come a dip in digital media engagement for most churches. Their e-mail conversations are few and far between. Direct messages on their website forms are almost nonexistent. And interactions across their social media platforms are waning.
What to do? What to do? Well, fear not. If you lost some of your online audience interaction after the COVID panic subsided, you can regain those people (or new people altogether.) Even if you think you've damaged your church's brand in the digital and/or local community — your reputation, name, etc. — in regards to engagement, you can still mend it.
It's all about making the engagement more relational. Jesus was relational and He calls us — His disciples, His Church — to follow Him. Here are a few tips and ideas on what that can and should look like:
#1. Speak to the Soul.
Do you know your online audience? Are you intimately acquainted with the type of content that inspires them? Moves them? Motivates them? The kind of colors, phrases, stories, Scripture, and photos that make them hit Like, Share, or Retweet every time? Have you realized that part — or even a lot — of your digital audience may not even be sitting in your church on Sunday mornings and Wednesday evenings?
Everything that you write, compose, shoot, edit, design, export, post, and produce for your digital and social media platforms and channels should be done so with your audience in mind. Discover who that audience is and what speaks to their soul. Then craft those elements into your content.
There's a saying that those of us in the Church Communications world use a lot: You've got to stop the scroll. This is truer now than it's ever been. Your content quality matters because it needs to be seen, read, and heard by your specific niche target audience amongst a sea of other competing content. In other words: Your content may be getting lost in the noise.
The goal here is for your audience to feel as if you care about them and are speaking directly to them, regardless of whether or not they like or share your content.
#2. Create Conversation.
The best evidence of digital media engagement isn't the likes, shares, retweets, or even the comments. As great as those are, engagement truly blossoms relationally when someone is moved enough by your content to share it, thereby creating a chain reaction of re-shares, resulting in online conversations all centered around your original source material.
Whether it's a full-length sermon video or something as simple as a well-designed Scripture graphic, shared content has the ability to reach an audience much bigger than your original target audience. That's the sweet spot of relational digital ministry.
#3. Seek Out and Embrace Those Who Are Different.
One of the basic definitions of different is "not ordinary; unusual." You'll never be successful — scripturally or practically — with real relational engagement until you're passionate about reaching those who are different than you (and your church.)
Jesus hung out with, loved on, mingled with, and conversed with unusual, weird, strange, smelly, sick, hurting, broken, crazy, sinful, evil, and controversial people all the time. He talked with everyone from Pharisees and tax collectors to peasants and fishermen. In the midst of His own agony and suffering, He responded to the thief on the cross and welcomed him into Heaven.
If the Church is to be the hands and feet of Jesus in the digital sphere, we must follow His example and not only seek out those who are different, but embrace them and love them as He would. This means not shying away from e-mails, text messages, direct messages, comments, or social media interactions with people who do drugs, drink alcohol, spew profanity, have criminal histories, struggle with pornography, homosexuality, gender and identity confusion, or a host of other sins.
By bringing the love of Jesus and the light and hope of the Gospel to social media and the Internet, we create an opportunity to build bridges and relationships with men, women, and children from all walks of life who need Jesus and the Gospel. And that's what it's all about.
#4. Disciple Through Content.
Jesus' method of reaching people is the one we should truly mirror. As He walked this earth and rubbed shoulders with humanity, He did so as one who always had its best interests at heart. He was humble, compassionate, sensitive, encouraging, and consoling. He gained trust, healed pain and brokenness, confronted sin, calmed doubts and fears, and then simply said, "Follow Me."
The primary goal of relational digital engagement for the Local Church is to see an individual transform from an indifferent or apathetic consumer into a passionate follower of Jesus Christ. Believe it or not, our Savior's techniques from over 2,000 years ago are still just as relevant and applicable in this strange and complex era of TikTok, FaceTime, emojis, gifs, newsfeeds, and memes.
Through our presence on social media and the Internet, we have an opportunity — arguably a responsibility if you're familiar with the Great Commission — to encounter people where they are and invite them into a personal relationship with Jesus. And from there, we must cultivate healthy community, encourage the idea of doing life together, bring people into small groups, and build one-to-one relationships.
Discipleship isn't just a one-time thing. It's a lifelong process of continuous spiritual growth supported by and within a spiritual community (i.e. the Local Church) — and digital media engagement can and should bring people into this community.
Digital media engagement, especially for the Local Church, is not about how many likes your latest post will accumulate. It's not about how many followers you can gain on Facebook, Instagram, or Twitter. And it's not even about how many views your sermon livestream racks up. It's a continuous process that connects people to Jesus Christ and a personal relationship with Him while inviting them to partake in the greatest journey of their lives — the greatest journey of all time — a journey that will matter for eternity.
What does relational digital media engagement look like for your church? Want some coaching on how to improve your engagement? Is there something else you would add to my thoughts? Drop a comment below, shoot me a DM on social, or send me an e-mail and let's talk!
Volunteers are the backbone and lifeblood of the Local Church. And healthy churches should always strive to cultivate an atmosphere of appreciating volunteers and encouraging biblical servanthood.
Nowadays, most churches have multiple volunteers spread across each of their individual ministry venues. But even if your church just has a handful, that's ok (especially if they're committed and passionate.) In fact, it's great!
I've been honored to serve alongside some amazing volunteers during my years in the ministry thus far. Whether it's been in teaching, leading worship, student ministry, or Church Communications, I'm so grateful for the people who have impacted and continue to impact my life (and your life too.) I wouldn't be who I am or where I am without many of them coaching me, praying for me, and just flat out discipling me and putting up with me. (I can be a bit OCD sometimes. If my dad is reading this: Hi, dad.)
Here's the reality: It doesn't matter how big your church is or how many people are on your tech team. You might have a team of 30 or you may be manning everything alone while juggling three other hats. You might even be the lead pastor and the social media manager. The most important thing to remember is that everything we do — audio, video, lighting, digital and social media, graphic design — is all meant to usher people in the presence of God so that they can feel free to worship and to engage with or hear a Christ-centered, Gospel-exalting message.
I've been to big churches. I've seen the cutting edge equipment and the endless supply of tech volunteers. And there's nothing wrong with either of those. But, the beating heart of a great Church Comms ministry lies within how hard the volunteers work every week. The size of your team and glamour of your gear are not — and never should be — the primary focus or concern.
Here are five attributes I've come to look for, admire, and respect in church tech volunteers, including the ones with whom I currently serve.
#1. They Arrive Ahead of Schedule and Ready To Start.
I worked clothing retail for almost 15 years. Believe me, the majority of folks in our modern work culture are totally fine with showing up right on time or even five to ten minutes late. A superior Church Comms volunteer will not only arrive well ahead of the service, but will also have all of his/her required preservice duties completed at least by the night before.
#2. They Love God and Love People.
A lot of church techies enjoy being able to work behind the scenes, blend in, and sort of go unnoticed. And that's, like, totally lit, bro. But it doesn't mean you get a pass from Mark 12:30-31. You're in this ministry for a reason and God has called you to an extraordinary (and sometimes overwhelming) task. Walk faithfully with Him throughout the week and arrive on Sundays connected with God and ready to care for His people.
#3. They Respect the Church's Equipment and Gear.
This may come as a total shock, but your 20 ounce Venti Caramel Macchiato from Starbucks doesn't really mix well with your church's Behringer X32. Fingertips covered in Dorito cheese dust don't belong on your church's iMac keyboard. God blessed your church with the funds to be able to have the gear that it has. Be respectful of that and take good care of the equipment as you use it to glorify Him and bless others. Remember: These are God's resources, not yours.
#4. They Are Onboard With and Passionate About the Vision of the Church.
When I'm not going full speed as Communications Director for 6.14 Ministries, I serve as Comms Director for Northside Bible Church in Mobile, Alabama. My dad has been the lead pastor there for over 20 years now. We're a little country church in the city, but our motto has always been Light For The Coast (our logo is a lighthouse) and our mission has always been To Reach The Lost and Raise Up A Biblically-Functioning Community. If I'm not onboard with either of those, and passionate about helping to turn our vision into a reality, then I might as well pack up and go home. Superior tech volunteers are wholeheartedly committed to, and excited about, the goals and objectives of the church.
#5. They Are Coachable.
This goes for volunteers across the board and church techies are no exception. I am preaching to the choir here when I say this, but if you can't take constructive criticism or be told that you need to learn a better way of doing something, then church comms ministry may not be your calling. When my dad was a kid he played a lot of team sports and went on to play in high school as well. His older brother was even his coach for a time. One thing I've learned from the stories he's told me is that you don't always have to be the strongest, smartest, or most talented kid on the field. Sometimes, even if you're average, you just have to be teachable and willing to learn in order to win. Superior church comms volunteers are always open to instruction and are team players.
What Are Your Thoughts?
There are a dozen other attributes and characteristics I could ramble on about, but I'll stop here and see what you guys think. What have you found to be some of the best tech volunteer traits in your ministry experience? Do any of the traits I discussed ring true of your team or could it be time for enhancement and growth? Drop a comment below or shoot me a DM or an e-mail! I'd love to hear from you!
I know what you're thinking: "Criticism? Nah. That only happens to those pastors and elders. Won't ever happen to me, bro. I work behind the scenes with all the techy stuff. I'm safe."
I hate to rain on your parade and poop all over your party, but yes, you will be on the receiving end of criticism, even in the Church Communications world. This is ministry. And if you're in ministry at any level, there will be criticism. In fact, some of it may very well be harsh criticism. It could be leveraged at your work, your team, or even at you as a person. Whatever the case, it will be happen. That I can promise you. What matters is how you perceive it, process it, and respond to it.
During much of my early years in Church Comms, I struggled with receiving criticism. And it's no wonder, really: I was that young, high school-aged, wildly inexperienced, know-it-all, hot-shot brat who thought he had everything figured out when it came to digital media, social media, graphic design, video production, public relations, marketing, and communications and how those elements integrated with the Local Church At Large and the Gospel. Little did I know that my college years were going to blow my mind on all of those things and then some deeper real-world experience would blow my mind even more. (It's a wonder I still have a mind at this point.)
Over the course of my twenties and thirties I came to learn that criticism in the ministry world is just a normal part of life for people at every level — from the sweet grandmother volunteering in the nursery to the lead pastor of the church and everyone in between. No one is immune from it. And, frankly, you should enter ministry expecting it to happen at some point.
Of course, this doesn't make it any easier to handle. I still cringe when I receive complaints about a project I had a hand in; rude comments about how our livestream isn't good enough; insults about an on-screen graphic I designed; remarks about a font being too hard to see; or a challenge to a comms decision that I made. So often my flesh has wanted to respond with nothing but pure, sweet, unadulterated sarcasm. It's just the way I'm wired. Obviously, this would be the worst thing that I could possibly do.
So, what is one to do when criticism comes knocking at the door? Here are a few tips and suggestions from my own experience and my years as a pastor's son:
#1. First, do nothing. Take a deep breath and chill out.
One of my favorite lines from the 1985 western cult classic film Silverado comes from Kevin Kline's character Paden when he says, "I'm a great believer in doin' nothing."
Believe me I know you want to blast a fiery zinger right back across the bow as soon as you receive that harsh e-mail, direct message, comment, text, or phone call. I've been there. We all have. It can be easy for anger to flare up and before you know it we're on an emotional rollercoaster for the rest of the day. This is never good. You won't be worth much for Kingdom work when you're seething with rage or letting criticism drown you in depression or discouragement.
A lot of times we think we can respond quickly and just make the situation go away. Sadly, quick responses usually wind up making things worse because we respond in anger or frustration. Take an entire day and step away from the criticism, whatever it happens to be. Pray. Rest. Reflect. Seek guidance, wisdom, or counsel if needed. But never respond hastily in anger.
#2. Ask yourself if the criticism is actually true.
It’s so easy to just dismiss a critic without a second thought, especially after you’ve just been run over by a Mack Truck of total hostility and rudeness. I don’t know anyone who actually enjoys that feeling. But, if you’re going to mature in ministry — as well as grow spiritually — then you really do have to assess and examine the criticism to see if there’s any substance to it. It’s not fun, but it’s necessary and always worth it in the end.
#3. Ask yourself how Jesus would respond.
I know this is the “Christianese” answer, but you’d be stunned how many pieces of criticism you’ll be able to diffuse or walk away from by simply responding with the love and grace that Jesus would if He were in your shoes. If you’ve been walking with the Lord long enough, then it really shouldn’t be all that difficult to know how He would reply to that furious congregant who criticized something about your church’s social media or that fellow staff member who blasted you in an e-mail. Jesus dealt with criticism all the time during His days on earth. He was opposed by an entire group of people who hated Him and spent much of His adult life dealing with people who couldn’t stand Him. Love your critics the way Jesus loved His. Extend them grace the way Jesus extended grace to His.
#4. Don’t take the criticism personally.
This can be hard to do, especially in the Church Comms world where so much of our ministry is attached to the things we create and the endless hours we spend perfecting designs, managing social media, strategizing posts, writing and proofing copy, setting up sound and lighting, and many other tasks. When someone criticizes our work, we almost feel as if we’ve been attacked on a very deep and personal level. It’s like they’ve said something mean about us. But, we have to be mature enough to separate our worth and value and our identities from our work and remember that — at the end of the day — everything we do and create is all for Christ and His Kingdom. And His approval is all that matters.
#5. Be personable, engaging, and relational when you respond.
This applies whether you're responding in-person or digitally. I learned this the hard way from over a decade of working in the customer service industry. There’s nothing that will surprise a critic more than receiving a cordial and friendly message after they just sent you a nasty one. So often in the business world — and yes, even in the ministry world — people expect you to stoop to their level and reply in a similar way. But, why not rise above all of that? Go a step further and speak with that person face-to-face if possible. In other words, don't hide behind the glow of your computer screen like some sort of digital monk furiously pecking away on your keyboard. You're better than that. Offer to meet them somewhere for coffee or lunch at the location of their choosing. Heck, offer to pay. I can guarantee you'll not only surprise them, you'll be on your way to diffusing the tension as well. (Side-note: Most critics are much braver in their e-mails and social media messages than they are in person. If you don't believe me, let's talk about trolls sometime.) And as long as both of you are mature enough to talk through the issue, it will all likely go away on its own.
How do you handle criticism in the Church Comms world? What have your experiences been like and what have they taught you? Is there anything you would add to my list? Drop a comment below or shoot me a DM or an e-mail. I'd love to hear from you!
Social media can be a really crazy arena where emotions tend to run high. Millions of people spend endless hours per day glued to their devices and immerse themselves in high-stress, high-drama, high-angst content like politics, Hollywood celebrity news, crime news, personal gossip in their own friendship circles, etc. There have been dozens of psychological studies on the negative effects that prolonged time spent on social media can actually have on the human mind.
In a culture that's become more divided and opinionated than ever, you've probably noticed people becoming more outspoken than ever before on social media where things were already tense, emotional, and drama-oriented. And if you're a social media manager for your church, then you might have noticed that you've had to keep a closer eye on the comment sections of your platforms — whether it's Facebook, Instagram, or Twitter. And whether you're a pastor or the Communications Minister/Director at your church, you might even notice that social media interactions between people in your own church have become more tense or politically-charged.
So, What Should We Do?
#1. Post Plenty of Bible Verses.
"For the Word of God is living and active, sharper than any two-edged sword, piercing to the division of the soul and spirit, of joints and marrow, and discerning the thoughts and intentions of the hearts." — Hebrews 4:12 (The King James says the Word of God is powerful.)
There will be far less likelihood for people to engage in drama and tension in the comment threads of your pages or profiles if you're posting Scriptural content. The Word of God has power to speak directly to people where they are in life. Sometimes the simplest post of a Bible verse to your church's Facebook Page can minister to one of your followers in ways that you might never know. I really do believe in the power of Scripture even over social media and in its ability to gently soothe, alleviate, and dissolve tension, hostility, and animosity.
#2. Be a Role Model and Lead By Example.
As a pastor/church leader, don't engage in drama, hostility, political nonsense, etc. on social media yourself on your own personal profiles or in the comment threads of other Pages where your church congregants might see what you're saying. Don't get caught up in petty or trivial debates on social media that don't matter or further the Gospel. — "Don't have anything to do with foolish or stupid arguments, because you know they produce quarrels." - 2 Timothy 2:23
On a side note: There's nothing wrong with posting FUN stuff on social media. I'm totally all for that. But there's a difference between having fun and stirring up pointless drama or hostility. As the administrator of your church's Page, don't ever post anything to the Page that could be controversial or might incite potential hostility, arguments, debates, etc. — "If possible, so far as it depends on you, live peaceably with all men." - Romans 12:18
#3. Keenly Monitor And Observe All Platforms.
To "keenly" observe something literally means to intently, intelligently, and attentively monitor it. You should be doing this every day with the platforms that you manage. It really should go without saying if you're a social media manager. Nevertheless, it will absolutely help to alleviate potential hostility and drama issues on your Page if you are regularly aware of what is happening on the Page. In other words: You should be checking in on it throughout the day. Know who is posting what on your Page. — "Pay careful attention to your own work, for then you will get the satisfaction of a job well done, and you won't need to compare yourself to anyone else." - Galatians 6:4
#4. Delete or Hide Comments When Necessary.
Social media is home to a lot of people who are just plain bullies and live to intentionally blast Christians in comment threads. They are known as trolls. Do not respond to them. Do not reply to them. Do not engage with them. Most trolls aren't even loyal followers of your Page anyway. They don't attend your church. They probably stumbled across your Page through an ad or sidebar or a share from a friend. My Church Communications buddy Seth Muse is the king of writing about how to deal with trolls. He has a phrase he likes to use: "Don't feed the trolls." As the administrator of the Page account, you have total control over what comments will be displayed on the Page. There is a difference between hiding a comment and deleting a comment. Know the difference and know when to do one or the other. Don't get all panicked and worried about deleting a comment from your church Page or hurting someone's feelings. You can always direct message the individual and explain why you deleted their comment if you feel that it is appropriate to do so.
#5. Speaking of Direct Messages...
The private message feature is always another great tool for alleviating a potentially hostile situation or calming someone down or addressing a sensitive issue because it's, well, private. That's the whole point! It's a conversation between you — the Page administrator — and that individual. Doing this can seem like a lot of work or potentially awkward, but I promise that taking the time to personally engage with someone more directly — especially because of how impersonal social media already feels — can really go a long way in helping that individual feel like you actually care about their question or problem. Here's a Pro Tip: Be speedy when it comes to DMs. Not only do people appreciate you taking their questions and concerns seriously, but Facebook also displays how well your Page replies to DMs right there on the Page itself.
#6. Consider Developing A Social Media Policy For Your Church If Necessary.
A social media policy is essentially a booklet-style set of guidelines — usually in print form and PDF form — for how an organization's employees should conduct themselves while on various social media platforms. Most small churches do not have this, although that doesn't mean that they shouldn't consider it. These tend to be more common in the "big church world." If you're going to assemble one of these, be sure to include guidelines for how church leaders should act on social media in regards to the kind of content they should post. Back up your statements with Scripture verses. Make sure the guidelines apply to how they act on their own personal profiles and when they post content to the church Pages or account as well.
A good verse to include in your policy for this point: Colossians 4:6 — "Let your conversation always be full of grace, seasoned with salt, so that you may know how to answer everyone." (NIV)
A few things to consider including in your policy:
If you're the Communications Director or Communications Pastor, you can and should have guidelines for the person who will be running the Page(s) and social media accounts. These should include things such as:
#7. Be A Communications Pastor More Than A Communications Director.
Always care more about people than about media, design, perfection, and production. Care about using your God-given gifts and talents to promote and influence peace, unity, and harmony in the Body of Christ for the betterment of your church and the Kingdom of God as a whole. Always be willing to learn from someone who is a little further down the road from you in the ministry, especially if it's your field or notch of ministry. Listen to older and wiser counsel, pastors, elders, deacons, etc.
Further Verses For Reflection:
"So then, let us pursue what promotes peace and what builds up one another." — Romans 14:19
"My dear brothers and sisters, understand this: Everyone should be quick to listen, slow to speak, and slow to get angry." – James 1:19
"There is one who speaks rashly, like a piercing sword; but the tongue of the wise brings healing." — Proverbs 12:18
"Honor belongs to the person who ends a dispute; but any fool can get himself into a quarrel." — Proverbs 20:3
How Can I Help You?
Need help overhauling your church website? Ready to implement some social media? Stuck on how to design and develop better social media graphics or manage your social media pages? Want some help with effective church marketing and community relations? Book me for a coaching session or request me to speak at your church about these issues. Want to meet for coffee first? Visit my contact page and send me a direct message.
In today's fast-paced culture of modern design, slick marketing, and ever changing technology preferences, the church website is often seen as the red-headed stepchild of the Internet. And usually for good reason. Let's face it: Most of them are cheesy, confusing, poorly put together, and simply can't keep up with their chic and stylish counterparts. We live in a Digital Age where even many small businesses and mom-and-pop restaurants hire professional web designers. This has sadly led to a lot of church sites being laughed off before they have a chance to make a connection or impression. Bottom line: A lot of church websites aren't taken seriously.
But, it doesn't have to be this way. Just what exactly is it that causes so many church websites to be unsuccessful? It could be ignorance about good web style and development. It could be a lack of financial resources to pay, hire, or outsource a skilled designer. Perhaps the lead pastor doesn't really see it as a necessity. Maybe the board or elders are standing in the way of approving the needed finances to enhance the current site.
Whatever the situation, here are a few dead giveaways that you might have an awful church website:
#1. It's unfriendly.
Your site has the potential to be much more than just a giant billboard on the high-speed freeway of the Internet. If a visitor is whizzing by at 120 miles per hour, will they even notice your site long enough to slow down, pull over, and check it out? For this to happen, it needs to be engaging and personable. The only way to ensure this is by making your site friendly. — Friendly in tone, friendly in language, friendly in photos, and friendly in overall design and appearance. Here's a good starting tip: Make sure your staff members actually smile in their photos.
#2. It’s confusing.
Seriously, folks. If the average seeker can’t even navigate around your site without getting lost, there’s a problem. They should be able to find the staff page, the service times and location, the beliefs page, the “new here” page, the sermon audio/video/podcast, the calendar, and the ministries page all without ever missing a beat. This means your menu bar should be easily accessible and visible both on the desktop view and mobile view of your site. The menu bar should also conform well to any template you might be utilizing.
#3. It doesn’t have a Google Maps Plug-In
Speaking of location, it never ceases to amaze me how many church websites I still see that don’t put a Google Map plug-in somewhere on their site. Google basically does half the work for you. It really couldn’t be any easier to copy the provided HTML coding and then embed/paste it into your site. Seekers will not only want to have quick access to this map for GPS features on their smartphone, but will also appreciate being able to see frequently updated exterior photos and Street Views of your building when they are prepared to make their first visit.
#4. It has obsolete and/or useless content.
Is the sermon audio three months behind? A year behind? Did you hire a new youth pastor and forget to update the staff page so parents are showing up looking for the dude who was there four years ago? Did your ladies small group stop meeting last month, but still has their own ministry page with photos and everything? Keep your site updated with current information. Otherwise, people will ask: What's the point of this website even being here in the first place?
#5. It implements cheesy typography, fonts, and design templates.
*Insert facepalm emoji here* Too many church websites have had fantastic photos, powerful messages, and great content all mutilated and marred by terrible font choices and design templates from the early nineties. Please don't do it. Just...don't.
#6. There's no mobile version.
I've mentioned this in previous posts before. The vast majority of the folks landing on your site will be viewing it from a smartphone or tablet. Your site should have a mobile view to accommodate these people. Not everyone church shops from their laptop or desktop computer. In fact, most people don't. They Google "churches near me" on their iPhone or Android and start searching. Make mobile view a reality for these people so that they can easily access and engage with your site.
#7. It has no clear objective.
What's the point of your website? Have you even paused to ask yourself this question? More importantly, what is the point of each page? Is one page designed to feature the history of your church? Perhaps another page is meant to attract people through your church's worship experience. Still, another page is meant to offer effective sermon content. Every page and subpage has a unique function. It's your job to ensure that those functions are carried out and that each goal is met.
A lot of church websites today are sort of the equivalent of large buckets of paint thrown at a blank wall. Whatever happens to come together just happens while the creator shrugs it off and says, "Well, it's the best that we can do." And nothing is ever touched or updated again. This sort of apathy is the problem in many churches regarding digital and social media, technology, and several other areas of revitalization. Don't erect a site for your church simply because you feel like it's the thing to do. Truthfully, you'd almost be better off without a site.
How Can I Help You?
Need help overhauling your church website? Stuck on how to design and develop better social media graphics or manage your social media pages? Want some help with effective church marketing and community relations? Book me for a coaching session or request me to speak at your church about these issues. Want to meet for coffee first? Visit my contact page and send me a direct message.