Remember all those pathetic TV and web ads the Obama administration ran urging young people to sign up for Obamacare? If not, humor me as I jar your memory. Let's see. There was 'Brosurance' and then Pajama Boy. And who could forget 'Your Mom Cares' -- that embarrassingly cheesy video featuring the mothers of Jonah Hill, Adam Levine, Alicia Keys and Jennifer Lopez, which included lines such as "Young people feel invincible," "Seriously do you want your mothers to have a nervous breakdown?" and "Taking care of yourself so your mothers can sleep and have a nice life after all they've done for you is not too much to ask." Michelle Obama even appeared at the end of the video, adding, "We nag you because we love you." (It's not surprising this ad bombed in the polls. Young people don't even like their own mothers telling them what to do.)
And in a spectacularly horrific move, the LGBT organization Out2Enroll released that Obamacare holiday "music video" aimed at young gay men (an ad that even the gay community denounced as "unrealistic" with "harmful stereotypes.") Personally, I found the ad to be nauseating and, well, nauseating.
I'm taking you on this little stroll down memory lane to make one point: The Obama administration doesn't understand young people. It was apparent then and it's even more apparent now. It amazes me that an administration that was able to grab over 60 percent of the youth vote in two presidential elections is completely incapable of treating them like the intelligent, hardworking adults that they are.
I'm a 28-year-old millennial and I can tell you that the botched Obamacare rollout and nonfunctional website resonated strongly with my generation. I work with people my age everyday. Most of them, including the ones who voted for Obama twice, no longer trust him. (The support percentage numbers have plummeted by almost 30 percent.) I'm part of a generation that barely has the patience to download a song on iTunes or wait more than 30 seconds for a Starbuck's order. It's laughable to expect us to spend weeks trying to sign up for a healthcare plan that we don't even want on a website that doesn't even work.
To President Obama and his sorry excuse for a marketing team, I would like to offer you a reminder. Young adults are quite capable of thinking for themselves (sometimes) and making decisions independent of others. If your Democratic Party is going to rally youth again in 2016, you need to stop treating them like idiots. (You might want to try applying this methodology to all Americans as well. Just a thought.) You need to focus on the issues that young people are focused on. The same people you are treating like infants are often working two and three jobs just to stay afloat in a crumbling economy. They're paying rent, voting for government officials, mapping out their career plans and even forming their own opinions about various political ideologies. (GASP!)
Furthermore, Mr. President, it's ironic that, while you claim to support the interests of young people, many of your policies have been and continue to be detrimental to their futures. You've shoved mandatory healthcare down their throats and increased their premiums prior to Obamacare, forcing them to spend money that they would have liked to put toward student loan debt, apartment rent or a dependable car. With the implementation of Obamacare, you've also crushed the hiring abilities of many businesses and corporations where young people would like to start their careers. (It's no wonder the majority of college graduates are working low-paying jobs that don't require a degree. They can't find any work in their field of study.) And worst of all, you've created a cultural mindset of dependency that promotes, tolerates and allows reliance on the government rather than on the power of the individual.
Mr. President, you are suffering from a severe case of marketing failure. You've successfully turned off young voters.
GOP, this is your chance to pick up the ball that President Obama has dropped. This is your chance to shoot from half court and win the game at the buzzer. Remind the millennials that someone is looking out for their freedom. Remind them that this administration has continually restricted that freedom. After all, if there's one thing that young people love and value, it is their freedom.