There’s a rather absurd and harmful myth being perpetuated by Leftists and ultra radical, green-haired feminists these days. The myth is known as “toxic masculinity.” You’ve probably heard this term tossed around in conversations on social media or even among your coworkers for the last couple of years, but — in a spectacularly ironic twist of events — it’s now being pushed by a men’s razor manufacturer. Yes, the brilliant marketing minds at Procter & Gamble’s Gillette shaving company recently released an ad that encourages men to stop bullying and raping and generally doing all of the things that make the male species as a whole socially obnoxious and, well, “toxic.”
Now, I’m no public relations expert, but I did work in clothing retail customer service for over a decade. Somehow, I can’t see the logic in insulting, belittling, and potentially disenfranchising your entire customer demographic just to make a political statement. But hey, what do I know?
Unsurprisingly, the video has racked up over 300,000 dislikes on YouTube, which I suspect might have to do with the fact the ad not only shames the “boys will be boys” mantra, but also outright implies that men who do act properly owe such behavioral decency entirely to the Me Too Movement. You see, men can’t possibly just be good and moral on their own. That would be giving them too much credit. Gillette would have us believe that men who don’t rape women are doing it because the feminist Me Too Movement showed them how to “act the right way” and because we saw what happened to scumbag perverts like Bill Cosby, Kevin Spacey, and Harvey Weinstein.
Of course, this is nothing short of absurd, and we all know it. Decades before #MeToo was even a thought in someone’s deranged mind, every man on Planet Earth knew that it was wrong to rape, harass and sexually assault women. They did not have to be told by an explosive feminist cultural movement that rape and sexual assault were immoral. Even the men who still commit these horrific atrocities are aware that they are carrying out acts of pure evil. They are evil men actively choosing to do evil things. And there will always be evil men in society.
But, this all pales in comparison to the overarching point, which is that the very concept of “toxic masculinity” does not exist in the first place. It isn’t even real. It’s a total contradiction in terms. It’s a falsehood; a dishonest narrative fabricated by progressive Leftists, conjured up by radical feminists and designed to assert the propagandistic notion that masculinity itself is evil and bad and that there’s something wrong with all boys and all men everywhere because a handful of boys and men do wrong and evil things. This simply isn’t the case (not to mention that it's unfair to the vast majority of men who are obviously not evil harassers.)
You see, by definition, and in keeping with its inherent nature, masculinity is noble, good, decent, strong, vigorous, resolute, virtuous, compassionate, caring, protective, and confident. I would even posit that masculinity can be nurturing, loving, affectionate, and gentle at times. So, how can it simultaneously be both “toxic” (evil, harmful) and “masculine” (good, virtuous, loving, etc.)? It can’t. And that’s because the two ideological concepts are opposites and do not exist on the same plane. And, best of all, masculinity rejects and trumps toxicity.
A man who exhibits the aforementioned evil traits and actions — sexual harassment, abuse, rape, bullying — is not behaving in a “masculine” or “manly” way. He is behaving in an idiotic, uncaring, unloving, shallow, crude, juvenile manner. To put it more simply, he is behaving in an “un-masculine” way. Sure, he’s still a man. But, he is not abiding by his inherently moral masculine traits. And that is a willful choice on his part.
Changing what feminists and Leftists refer to as “toxic masculinity” will require more men to engage in their communities, their jobs, their friendships, their churches, and their families. It will require them to adhere to moral standards and live uprightly in a culture that tempts them and a world that insults them. This will not be easy, but it is a necessity if true masculinity has any hope of being maintained and ultimately restored to a level powerful enough to drown out the psychotically ridiculous definition leveled upon it by radical feminists, progressive liberals, and companies that sell overpriced razor blades and shaving gel.
Masculinity will never be truly redefined. It's unchanging. But, it does need to be restored. And that responsibility rests on us. Godspeed.