It might be time to break out the “bring back our girls” hashtag again. Except this time, it’s our own girls we need to rescue. Not from sex trafficking, terrorism or kidnapping — but from the clutches of a radical feminist marketing ploy that’s more about advertising than it is about feminism.
Trust me, you’re going to hate this.
The self-described “for-profit T-shirt company with an activist heart” FCKH8.com (great name) recently created a new video featuring girls as young as six-years-old mockingly dressed up as princesses and fed obscenities in order to...wait for it...sell T-shirts. On its website, the group says they’re on a mission to “arm thousands of people with pro-LGBT equality, anti-racism and anti-sexism T-shirts that act as mini-billboards for change.”
Where do I even begin?
First, here’s the video. NOTE: It contains repetitive explicit language and is not safe for work.
Well, more like gross. Vile. Sad. Pathetic.
Exploitive. [to utilize, especially for profit; to use selfishly for one's own end.]
I think any of these adjectives work.
But, how about ironic? Ironic that these little girls are ranting (via the script they were fed) about social abuses like pay inequality for women and real abuses like rape, but are, themselves, being used as props for profit. I mean, that’s what this is all about, right? Selling a product? Ok, so the “product” itself promotes social causes like the LGBT movement and feminist issues.
But so what? Does that really justify putting little girls on camera and telling them to drop F-bombs in support of feminism? The video-maker says that the anti-sexism message makes the girls’ behavior permissible. Seriously? (Bear in mind that this is the same company responsible for that “Hey, White People” video released in response to the Ferguson controversy.)
And where are the parents? What sort of parents are OK with letting a company sell swag on the backs of their children, who will be swearing up a storm in a video that will go viral within minutes of being posted online?
Answer: awful parents.
You can always tell when an organization is in danger of becoming a cult when their mission is such that it allows them to justify any actions and methods needed to carry out that mission. Isn’t that what’s happening here? Or am I just a delusional right-winger and too out of touch with what’s cool and edgy?
Groups like FCKH8 and other controversial social justice activism organizations swear by three words you’ve probably heard more times than you realize: call attention to. They use this phrase to justify everything that they do, no matter how controversial, divisive, degrading, vile, malicious or immoral their actions may be. So when they’re questioned about a video like this, all they have to do is vomit out the usual crap — “Oh, we were just trying to call attention to women’s rights and blah, blah, blah…”
Ironically, a video like this is so outrageously distracting and extreme that by the end of it, viewers have completely forgotten the point. Not to mention that the video in no way convinces me to purchase an overpriced T-shirt from a website that uses social activism as a tool for selling expensive apparel. FCKH8 could honestly care less about the issues they promote on their clothing. They’re in this business for one thing: to make a profit (by their own admission, mind you.)
While we’re sitting around waiting to hear from the parents of these kids, let’s keep an ear out for the feminists as well. I’ve yet to hear any feminist groups denounce this video as the filth and child abuse that it is.
Perhaps this is because the video and the “message” behind it actually illustrate why feminism is so toxic and such an utter failure. Feminism doesn’t “empower” women. Women don’t need any sort of ideological movement labeled with fancy “isms” to be empowered or succeed in society. But that’s what those on the far left and in the media want you to believe.
What a load of crap.
I’ll confess here that, aside from a Studies In Gender Literature college course, I’ve had no formal education on the history of the feminist movement. In fact, I took the course as part of my English minor, not realizing that I would be the only male in the class. The professor suggested I drop the course. I refused. She passed me with an A, so I assume that qualifies me as an expert in this field.
And in my expert opinion: The problem is that modern feminism is no longer about fighting for specific rights for women. Now, it’s all about fighting for equality. This is where we run into all sorts of problems. This is why modern feminism doesn’t work. It’s why it will never work. Once upon a time, being a “feminist” meant that you supported things like voting and property rights for women. It meant that you supported the right of a woman to apply for the same jobs as a man or to own a home without having to be married.
But those day are over. We’ve won most of those battles (at least, here in America.) So what is left for modern feminists to “fight for?” What laws are left to change or implement?
Italian theologian Thomas Aquinas argued that women should rule alongside men. The fundamental belief that men and women are equal in value and in dignity and equally worthy of honor and respect is a Christian belief. It’s been around for centuries. Feminism wouldn’t show up on the landscape of history for another 600-800 years. Feminism isn’t responsible for this revolutionary truth. Christianity is.
Today, the feminist movement seems hellbent on redefining “rights” and “equality.” It’s blurring the line between the two and, quite frankly, that’s dangerous. Modern feminism is the loudest and, arguably, most influential voice on the planet in favor of abortion or, as they like to call it, “pro-choice.” This has, in turn, put them at odds with, you guessed it, Christians or, as they’re termed in the abortion argument, "pro-lifers.” These pro-choice feminists might be some sort of radical evolutionary offshoot of the original feminism movement, but they are still feminists nonetheless. To make matters even more complicated, many women identify themselves as “pro-life feminists.” Which, I guess, puts them at odds with pro-choice feminists?
This is getting silly.
It seems that the modern version of feminism is doing more harm than good and that it has, quite arguably, outlived its usefulness. Aside from the liberal feminist’s support and endorsement of abortion, there’s also the fact that many of the tenets of modern feminism stir up so much heated debate and tension that it’s driving wedges between husbands and wives, it’s putting politicians more at odds with one another than they already are, it’s redefining the ways mothers relate to their children and it’s destroying the coherency of the American family.
Maybe it’s time that we ditched all of these foolish, nonsensical labels and just tried to live as people. You know, human beings? American citizens? Husbands? Wives? Parents? Children? Pastors? Teachers? Students? Children of God? Hard workers? Friends?
Those are the sort of labels I like.
Feminism is a tough sell. Maybe that’s why the genius strategic marketing team at FCKH8 had to resort to a methodology that was so utterly distracting and controversial. But whether you’re trying to sell an ideology, a T-shirt line or both, exploiting innocent children isn’t the way to do it.
And I think that’s something that we can all agree on.
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